TL;DR
Real estate lead qualification AI calls every enquiry within seconds, asks four or five questions on budget, location, timeline and purpose, scores intent and books a site visit. Below is a sample script you can adapt.
Real estate leads cool quickly, and agents on site visits cannot call everyone at once. Real estate lead qualification AI makes the first call, collects the essentials and books visits for serious buyers.
What to qualify
Keep the first call short. Capture:
- Purpose. End use or investment.
- Budget. A range, not an exact figure.
- Location and property type.
- Timeline. When they plan to buy.
- Decision-makers. Whether others will join the visit.
Sample script (adapt to your project)
Agent: Namaste, this is Priya from Skyline Homes. You enquired about our 2 BHK in Pune. Do you have two minutes?
Lead: Yes, go ahead.
Agent: Great. Are you looking for a home to live in, or as an investment?
Lead: To live in.
Agent: Understood. What budget range are you comfortable with?
Lead: Around 80 to 90 lakh.
Agent: That works with our 2 BHK options. When are you planning to buy?
Lead: Within a couple of months.
Agent: Would Saturday at 11 a.m. suit you for a site visit? I will send the location and brochure on WhatsApp right now.
This is an illustrative script. Skyline Homes is a made-up example; use your own project details and approved claims.
Handling objections
Prepare short, approved replies for price, location, possession date and "send details first". If the lead asks something outside the approved information, the agent should offer a callback from your agent rather than guess.
Scoring and routing
Score each lead on budget fit, timeline and willingness to visit. Route hot leads to an agent immediately, and nurture the rest on WhatsApp. A standard call report through Swarvo Post-Call keeps every lead's data consistent.
Related reading
See the real estate use case, voice AI lead qualification and AI call automation.